Today’s article is about Remarketing or the art of recovering lost visitors.
Did you know?
Of every 100 visitors that come to your website, only 1 or 2 actually sticks around for a longer period of time enough to become the paying customers.
So, do you just let the other 98 visitors leave your website, never to return?
Of course not
You attach an internet cookie to them and advertise to bring them back to your site.
But, how do you do that?
This process is known as Retargeting. We will discuss this in more detail in some other articles. We have noticed that up to 96% of website visitors are not ready to buy on their first visit.
In order to stop losing leads and customers, you need to find out how to engage them while they are visiting and afterward. When someone leaves your website midway, it is very likely they would have completed it had they got some specific help from you.
Devoting some marketing efforts to this specific group of people is called ‘Remarketing’ can pay you huge dividends.
This is why it is recommended to use a 2-step checkout that asks the user – his or her name and email address first, so you capture it before you ask for the payment.
Thus, Re-marketing is a way to connect with people who previously interacted with your website or mobile app. The ads appear amid the search results of these audiences as they browse Google or its partner sites, thereby arousing their interest in your brand or reminding them to purchase your products.
There are 5 types of remarketing;
- Standard Remarketing
- Dynamic Remarketing
- Remarketing Lists for Search Ads
- Video Remarketing
- Email Remarketing
If you found that visitors have interacted with your Facebook page or blog or even your website but didn’t end up buying your products, you can still get them back to your site to complete the signup process or even buy your products.
But, the question is HOW?
Using the Re-marketing technique
Remarketing campaigns are effective and easy to build. They can drive a high ROI. Those ‘could-have-been customers get a second chance to convert. The next question that arises in your mind is how Remarketing works?
You must have seen one of these boxes pop up when you’re browsing on a website:
Checking or clicking “OK” or “Accept” will allow companies to send you further marketing messages. You can expect 70% more conversions on your website from customers who see retargeted ads.
Thus, Remarketing is a smart investment that could increase your bottom line —if you do it right.
There are a variety of ways to segment an audience and bid effectively, but excellent results come from the best strategies. There are many tools for remarketing – of which Google Tag Manager is the most prominent. We will learn about Google Tag Manager in some other blog.