Just a simple question;
How to create viral social media content and stalk your competitors to catch their spots?
Even if you’re not looking for a viral social media moment, it still pays to study what your competitors are doing. Then you can “leapfrog” to where they’re at and copy some of their key content marketing moves for your own gain. It works every time.
Being the best may not be good enough. You need to do more than excel at what you do. Disrupt your competitors by going after their market share. They might try to do the same thing to you, but with a slightly different twist. Do you see where I’m going with this?
Use Content to Disrupt Your Competitors
Obviously, what you produce is still your job. But you need to do more than just provide a good product. Instead, you should stop providing a good product and start providing an even better experience. As a matter of fact, you should “disrupt” your competitors at every turn. That way, they can’t focus on a singular product and ignore the other pieces that make up their brand.
Do More Than Creating Viral Social Media Content
There’s no need to feel like you’ve “lost the content battle” to your competitors. There’s one crucial thing you must do, though: Expand your offerings.
Do you have a blog? No.
Do you have an e-book? No.
Do you provide a webinar? No.
Do you create videos or visual content? No.
Do you offer an online course? No.
If your answers to any of these questions are no, it’s time to focus on the other things you do. Don’t just provide information or products that other people can do. Instead, focus on offering more things that you’re better at. You’ll then be in the driver’s seat.
Better than Your Competitors
Of course, you’re going to focus on your strengths. But your competitors are going to focus on theirs. That means you need to create the next big thing.
If you want to make sure that happens, go out there and disrupt your competitors. There’s nothing else that you can do to win in the social media marketing world.
And that’s why you’re in it.
So, now you have a crystal-clear understanding of the social media marketing game. You know what you need to do to win. And, of course, you know what to expect to fail. All that you have to do is get out there and start competing in the social media marketing game.
Now, let me know if I missed anything.