For 10 years, Google Analytics has been continuously helping us t track and analyze the data. As web strategy continues to develop, so we should develop our Analytics.
Let’s go through the path of where we have been and where we are going with Analytics in 2015 and beyond.
2005: When it all began
Google acquires Urchin Software Corporation in April and Google Analytics in November
2006: Use for All
Google Analytics is available officially for all Google users, starting Mid August in the year 2006
2009: Asynchronous Tracking Code Snippet
Analytics introduces a new Asynchronous Tracking Code Snippet to track your Website in a more accurate way
2011: Google launches Real Time Analytics
Real Time Analytics is launched in September that allows you to track users on your site in real time
2012: Get Organized
Google Tag Manager helps users to organize, advertise and other Tags
Beta testing and accessible for anyone who wants to upgrade
Now: Universal is ready for action & out of Beta
Universal Analytics holds the feature of changing version of data collection and organization in your GA account. Since 2015, we have switched from Asynchronous to Universal Analytics!