Want to drive traffic from Instagram to your blog?
Focus on adding value to your audience and make them spend more time on your content. This is sole recipe of success for Instagram Marketing.
Alongside, one of the biggest ranking factors on Instagram is TIME.
Can you roughly calculate how much time people spend on your content? The more time people spend on your posts, the wider your posts will reach and thus the engagement will boost and your posts will be skyrocketing.
Here are some key parameters about Instagram that might be helpful for users;
- Instagram has over 500M+ daily active users.
- Ranked just after Facebook, Instagram is the 2nd most engaged social media platform
- Over 60% users log in daily
Ask yourself, why you should not leverage Instagram for your blog? Meanwhile, here are few tips to help you drive quality traffic from Instagram;
- Optimize your Instagram bio for traffic
- Use the Right Hashtags for Instagram Marketing
- Do Micro Blogging on Instagram for Traffic
- Add Multiple Links in your Instagram Bio
Now, we will learn about them in details.
Optimize your Instagram bio for traffic
Bio is not just a place to tell about your brand but to make sure that your profile is discoverable for your primary keywords.
Pro Tip: Add the primary keyword in your profile name
Use the Right Hashtags for Instagram Marketing
Using the relevant and targeted hashtags in your post and stories can help you boost engagements and attract new followers which can be further translated into more meaningful customers for your business.
Find the most relevant hashtags for your posts using tools like;
Do Micro Blogging on Instagram for Traffic
Use Instagram as a micro blogging platform where you can dive deeper into the related topics, share behind the scene story or any tutorial that you have made with your followers in the post caption.
Pro Tip: Try and maintain a regular posting frequency.
Add Multiple Links in your Instagram Bio
You cannot really add multiple links in your bio. But with some Instagram Marketing hacks you can add link to a specific landing page on your Instagram account, where you can add links to other pages thereby directing the traffic as you want.
You can even use free tools to create a link with multiple other links to and from different websites or pages for your visitors.