Technical SEO is not an Option, it is a necessity

An efficient technical SEO is critical for the success of an SEO strategy. Technical SEO is the cornerstone of a search engine optimization strategy as it can deliver high-performance websites. The technical parameters should be tested frequently for errors and misconceptions so that they can be spotted and rectified quickly.

“61% of digital marketers state that SEO is the major focus of inbound marketing.”

The faster the response time of your websites, the better you will make valuable impressions on the search engines.

Evolution of Technical SEO: Completes 2 Decades

Technical SEO is no more an option; it’s a hard core necessity that we should accept.

Early 2000’s

Technical SEO and web development are closely aligned. Ensuring that a website’s code is crawlable and indexable is paramount.

Mid 2000’s

Black Hat tactics like keyword stuffing and link buying still drive SEO performance.

Google’s algorithm cannot keep up to speed new ranking manipulation techniques.

Late 2000’s

Black Hat techniques no longer as effective, as Google start to catch up. SEO has gone mainstream – content marketers need new strategies to deliver results.

Early 2010’s

Google clamps down heavily on thin content and low quality Backlink, doling out a wide range of ranking penalties using Penguin and Panda updates.

Mid 2010’s

SEO and Content begin to converge, as SEO focuses on delivering great site experiences. Creativity as essential technical knowhow ; SEO starts to work with Social and Video marketing.

2015-16

The idea of the Search Engine Results Page (SERP) changes altogether. Content discovery got fragmented across devices and platforms.

2017

Voice search and digital assistants attain critical mass; mobile usage surpasses desktops as10 out of 9 people are using Smartphones nowadays and they tend to check your site on the go.

2018-2020

Search is everywhere. The Internet of Things (IoT) truly takes off and SEO must optimize for everything, everywhere.

Essential elements of Technical SEO

Here are some essential elements of technical SEO, you can search engines index, crawl, interpret, and access your websites with the page structure and base code.

  1. Site Architecture
    • Sitemap
    • Robots.txt
    • Breadcrumbs
  2. Website Speed
  3. Mobile friendliness

Benefits of Technical SEO

Technical SEO comprises of the following features: crawlability, indexability, accessibility, and rankability. A successful strategy is built via a strong technical SEO that helps you to maximize your site crawlability, usability, and rankings. Some of the benefits of performing technical SEO on websites are:

  1. Offers faster web page loading
  2. A technical website is secure and contains structured data
  3. It examines backlinks to boost rankings and uses internal linking structures to promote web pages
  4. It improves website positions with semantic optimization and prevents duplicate contents
  5. A website with strong SEO should not have dead links
  6. It makes easy crawling for search engine robots
  7. This provides XML sitemaps for easy access

Steps to Conduct a SEO Audit

A technical SEO audit is a process performed to check the technical aspects of a website’s SEO. It helps to access and interpret your website that can improve search visibility, generate more leads, and drive conversions. Here are some key steps to follow while conducting a SEO audit.

Step 1: Begin with a crawl

Step 2: Create a sitemap

Step 3: Inspect your website browsability versions

Step 4: Conduct an On-Page SEO check

Step 5: Manage links and test site speed

Step 6: Check for HTTPS content

Step 7: Leverage analytics to compare site metrics

Step 8: Perform a Backlink audit

Step 9: Re-crawl the website

The Final Word

Technical SEO may look like an underrated topic in SEO. The internal linking and website loads should be done perfectly to obtain a technically optimized website. If SEO efforts are technically weak, even with amazing contents, your website will not rank in search results. Only 51% of online web traffic reaches websites via organic search. It makes web crawlers go through the web pages and reverse the URL structure of the website.

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