An efficient technical SEO is critical for the success of an SEO strategy. Technical SEO is the cornerstone of a search engine optimization strategy as it can deliver high-performance websites. The technical parameters should be tested frequently for errors and misconceptions so that they can be spotted and rectified quickly.
“61% of digital marketers state that SEO is the major focus of inbound marketing.”
The faster the response time of your websites, the better you will make valuable impressions on the search engines.
Evolution of Technical SEO: Completes 2 Decades
Technical SEO is no more an option; it’s a hard core necessity that we should accept.
Technical SEO and web development are closely aligned. Ensuring that a website’s code is crawlable and indexable is paramount.
Black Hat tactics like keyword stuffing and link buying still drive SEO performance.
Google’s algorithm cannot keep up to speed new ranking manipulation techniques.
Black Hat techniques no longer as effective, as Google start to catch up. SEO has gone mainstream – content marketers need new strategies to deliver results.
Google clamps down heavily on thin content and low quality Backlink, doling out a wide range of ranking penalties using Penguin and Panda updates.
SEO and Content begin to converge, as SEO focuses on delivering great site experiences. Creativity as essential technical knowhow ; SEO starts to work with Social and Video marketing.
The idea of the Search Engine Results Page (SERP) changes altogether. Content discovery got fragmented across devices and platforms.
Voice search and digital assistants attain critical mass; mobile usage surpasses desktops as10 out of 9 people are using Smartphones nowadays and they tend to check your site on the go.
Search is everywhere. The Internet of Things (IoT) truly takes off and SEO must optimize for everything, everywhere.
Essential elements of Technical SEO
Here are some essential elements of technical SEO, you can search engines index, crawl, interpret, and access your websites with the page structure and base code.
- Site Architecture
- Website Speed
- Mobile friendliness
Benefits of Technical SEO
Technical SEO comprises of the following features: crawlability, indexability, accessibility, and rankability. A successful strategy is built via a strong technical SEO that helps you to maximize your site crawlability, usability, and rankings. Some of the benefits of performing technical SEO on websites are:
- Offers faster web page loading
- A technical website is secure and contains structured data
- It examines backlinks to boost rankings and uses internal linking structures to promote web pages
- It improves website positions with semantic optimization and prevents duplicate contents
- A website with strong SEO should not have dead links
- It makes easy crawling for search engine robots
- This provides XML sitemaps for easy access
Steps to Conduct a SEO Audit
A technical SEO audit is a process performed to check the technical aspects of a website’s SEO. It helps to access and interpret your website that can improve search visibility, generate more leads, and drive conversions. Here are some key steps to follow while conducting a SEO audit.
Step 1: Begin with a crawl
Step 2: Create a sitemap
Step 3: Inspect your website browsability versions
Step 4: Conduct an On-Page SEO check
Step 5: Manage links and test site speed
Step 6: Check for HTTPS content
Step 7: Leverage analytics to compare site metrics
Step 8: Perform a Backlink audit
Step 9: Re-crawl the website
The Final Word
Technical SEO may look like an underrated topic in SEO. The internal linking and website loads should be done perfectly to obtain a technically optimized website. If SEO efforts are technically weak, even with amazing contents, your website will not rank in search results. Only 51% of online web traffic reaches websites via organic search. It makes web crawlers go through the web pages and reverse the URL structure of the website.