Inspirational Email Marketing Quotes to be acknowledged

Here are some inspirational Email Marketing Quotes that digital marketers, (email marketers to be specific) should be aware of.

  1. “Marketing is like sex: everyone thinks they’re good at it.”- Steve Tobak
  2. “Average conversion rates are meaningless. Switzerland on average is flat.”- Chris Goward
  3. “Email has an ability many channels don’t: creating valuable, personal touches – at scale.”- David Newman
  4. “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”- Ramsay Leimenstoll
  5. “Why waste a sentence saying nothing?”- Seth Godin
  6. “That which is measured improves.”- Karl Pearson
  7. “Done is better than perfect.”- Facebook
  8. “Treat your subject line like the movie trailer – give a preview so they know what to expect.”
  9. “Make the customer the hero of your story.”- Ann Handley
  10. “Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.”- Karl Murray
  11. “Personalisation – it is not about first/last name. It’s about relevant content.”-Dan Jak
  12. “Quality over quantity – Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.”- Benjamin Murray
  13. “There is no formula for the perfect email – Authentic and honest messaging works”
  14. “I want to do business with a company that treats emailing me as a privilege, not a transaction.”- Andrea Mignolo
  15. “To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.”- John Caldwell
  16. “90% of marketing doesn’t work because it doesn’t get done.”- Neil Bradman
  17. “Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.”- Bob Frady
  18. “Relevance is irrelevant once the consumer chooses you.”- Bob Frady
  19. “Use low commitment CTAs. Emails are invites, landing pages are parties”- Matt Byrd
  20. “If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.”- Erik Harbison
  21. “When you have written your headline, you have spent eighty cents out of your dollar.”- David Ogilvy
  22. “Having a lot to say is never a good enough reason to actually say it.”- Lee Clowes
  23. “Bait without a hook is just food.”- John Hayes
  24. “Tell me and I will forget, show me and I may remember, involve me and I will understand.” – Confucius
  25. “If you are not seeing the email channel as a money making machine, you have the wrong strategy.”- Hans Smellinckx
  26. “Email is a push channel, so we need to push it to work harder”- Kath Pay
  27. “Every email is a customer survey of your target market, by testing they vote on what resonates best with them”- Kath Pay
  28. “On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards.”- Samuel Hulick
  29. “To not have an email address is the digital equivalent of being homeless. Without it you can’t shop online, bank online or engage with social media.”- Dela Quist
  30. “A bad email reputation is like a hangover: hard to get rid of and it makes everything else hurt.”- Christ Marriott
  31. “An email without clarity is like an annoying mime: Just say what you want or get out the way!”- Jordie van Rijn
  32. “On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.”- Brian Clark
  33. “The best marketing doesn’t feel like marketing.”- Tom Fishburne
  34. “Customer Loyalty is mostly about choosing the right customers.”- John Jantsch
  35. “Reaching the inbox isn’t your goal – engaging people is”- Matt Blumberg
  36. “As a company you need to get to the future first, ahead of your customers, and be ready to greet them when they arrive”- Marc Benioff
  37. “Marketing is no longer about the stuff that you make, but about the stories you tell”- Seth Godin
  38. “People don’t buy what you do, they buy why you do it”- Simon Sinek
  39. “When you start with what’s at stake for the buyer, you earn the right to their attention”- Jake Sorofman
  40. “Getting the like is easy. It’s a light action. Anything else requires trust”- Jon Loomer
  41. “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”- Steve Jobs
  42. “You cannot educate people into buying your product.” – Josh Earl
  43. “Your app can be a one-trick pony. As long as it is also a one-click pony.”- Benedikt Deicke
  44. “Average conversion rates are meaningless. Switzerland on average is flat.” – Chris Goward
  45. “Marketing is like sex: everyone thinks they’re good at it.” – Steve Tobak
  46. “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll
  47. “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman
  48. “People need stories more than bread itself. They tell us how to live, and why.” – Arabian Nights
  49. “Don’t use big words, they mean so little.” – Oscar Wilde
  50. “Start testing and stop arguing.” – Jon Correll
  51. “Why waste a sentence saying nothing?” – Seth Godin
  52. “That which is measured improves.” – Karl Pearson
  53. “Done is better than perfect.” – Facebook
  54. “Signing up is a powerful signal of intent to buy. Send them emails until they do.” – Jordie van Rijn
  55. “Treat your subject line like the movie trailer – give a preview so they know what to expect.” – Anonymous
  56. “Make the customer the hero of your story.” – Ann Handley
  57. “Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” – ‪Karl Murray
  58. “Don’t continue to do what you’ve always done just because it’s easy to do!” – Ian Minnis
  59. “Personalization – it is not about first/last name. It’s about relevant content.” – Dan Jak
  60. “Quality over quantity – Emails may best cost-efficient but it’s no excuse to not produce quality content to give to a targeted audience.” – Benjamin Murray
  61. “Open, click and unsubscribe rates are pretty poor measures for email engagement.” – Jordie van Rijn
  62. “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” – David Ogilvy
  63. “How to write a good email: 1. Write your email. 2. Delete most of it. 3. Send” – Dan Munz
  64. “To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.” – John Caldwell
  1. “I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
  2. “On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.” – Brian Clark
  3. “Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.” – Bob Frady
  4. “Stop trying to be amazing and start being useful.” – Jay Baer
  5. “Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” – Kath Pay
  6. “People don’t buy what you do, they buy why you do it.” – Simon Sinek
  7. “The best marketing doesn’t feel like marketing.” – Tom Fishburne
  8. “Good Marketing makes the company look smart. Great Marketing makes the customer feel smart.” – Joe Chernov
  9. “Content builds relationships. Relationships build on trust. Trust drives revenue.” – Andrew Davis
  10. Email has an ability many channels dont: creating valuable, personal touches – at scale
  11. Cher’s “If I could turn back time” is actually about her sending an email campaign with a mistake in it ~ Alex Williams
  12. Treat your email program like the movies – give a preview so they know what to expect
  13. Attention is always real-time. You don’t have to create the most interesting thing ever, just the most interesting thing at the moment. ~ Jordie van Rijn
  14. Set a target goal for how many email subscribers you’d like to reach every month.
  15. An email without clarity is like an annoying mime: Just say what you want or get out the way! ~ Jordie van Rijn
  16. There is no formula for the perfect email– Authentic and honest messaging works.
  17. Open, click and unsubscribe rates are pretty poor measures for email engagement.
  18. Email is easy…if you want it to be. Simplify before you get complicated.
  19. Signing up is a powerful signal of intent to buy. Send them email until they do ~ Dela Quist
  20. I want to do business with a company that treats emailing me as a privilege, not a transaction. ~ Andrea Mignolo
  21. To get the right message to the right person at the right time you first need to get the right data to the right database at the right time ~ John Caldwell
  22. Email is the Jason Bourne of online: somebody’s always trying to kill it. It can’t be done
  23. Perhaps not surprisingly, cash is still the #1 driver for consumers to share their information
  24. 90% of marketing doesn’t work because it doesn’t get done. ~ Neil Bradman
  25. The right Email vendor can make the difference between succes and frustration. ~ Jordie van Rijn
  26. Design like you are absolutely right, then optimize like you were wrong from the start. ~ Jordie van Rijn
  27. Data means « given » in Latin. So kindly ask your clients to share it with you. ~ Benoît De Nayer
  28. Losers try to convince people they’re thirsty. Winners sell ice water in the desert. ~ P.Marshal
  29. About A/B split-testing: Your “winning” version may still suck.
  30. If you love someone, set them free. If they don’t come back, put them in a 21 day drip campaign. ~ Rohit Srivastav
  31. Your winning email might be a female bodybuilder; as strong as they come, but ugly as hell. ~ Jordie van Rijn
  32. Relevance is irrelevant once the consumer chooses you. ~ Bob Frady
  33. Email Is The New Email ~ Jordie van Rijn
  34. Use low commitment CTAs. Emails are invites, landingpages are parties ~ Matt Byrd
  35. Every click is a wish.
  36. If #socialmedia is the cocktail party, then #emailmarketing is the ‘meet up for coffee’. The original 1 to 1 channel. ~ Erik Harbison
  37. Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever ~ David Baker
  1. An email address is like a customer’s “digital fingerprint” ~ David Daniels
  2. Since we cannot define the point at which people find something interesting, our best bet is to make everything as interesting as possible. ~ Lee Clow’s Beard
  3. When you have written your headline, you have spent eighty cents out of your dollar. ~ David Ogilvy
  4. Having a lot to say is never a good enough reason to actually say it ~ Lee Clowes beard
  5. Bait without a hook is just food ~ John Hayes on email CTAs
  6. Tell me and I will forget, show me and I may remember, involve me and I will understand ~ Confucius (450BC)
  7. Email is the most popular function on the SmartPhone, so lets call it what it is: A SmartMailer. ~ Jordie van Rijn
  8. The most successful call-to-action in the world is the letter X, make yours better. ~ Andrew Hanelly
  9. Good content is a commodity, great content is a scarcity
  10. If you are not seeing the email channel as a money making machine, you have the wrong strategy ~ Hans Smellinckx
  11. Email is the Alpha Mail. ~ Russian ESP slogan
  12. Money is the best Feedback. ~ Claudiu Murariu
  13. Don’t debate “Chicken or Egg, which came first?” Bring the Chicken ~ Jordie van Rijn
  14. Email is a push channel, so we need to push it to work harder ~ Kath Pay
  15. On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards. ~ Samuel Hulick Tweet it
  16. To not have an email address is the digital equivalent of being homeless. Without it you can’t shop online, bank online or engage with social media. ~ Dela Quist
  17. Every email is a customer survey of your target market, by testing they vote on what resonates best with them ~ Kath Pay
  18. Unsubscribe rate is the #1 email marketing KPI: Kaput Performance Indicator. ~ Jordie van Rijn
  1. How to write a good email: 1. Write your email 2. Delete most of it 3. Send ~ Dan Munz
  2. A bad email reputation is like a hangover–hard to get rid of and it makes everything else hurt. ~ Chris Marriott
  3. A subject line is the door handle. If that doesn’t work no one will open your email. ~ Jørgen Hanisch
  4. Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand. ~ Bob Frady
  5. The single best time to send an email is right before they buy. ~ Jordie van Rijn
  6. Email has an ability many channels don’t: creating valuable, personal touches — at scale. — David Newman
  7. Signing up is a powerful signal of intent to buy. Send them email until they do. — Jordie van Rijn
  8. Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. — Karl Murray
  9. Quality over quantity — Emails may best cost efficient but it’s no excuse to not produce quality content to give to a targeted audience. — Benjamin Murray
  10. There is no formula for the perfect email — Authentic and honest messaging works. — Anonymous
  11. How to write a good email: 1. Write your email 2. Delete most of it 3. Send. — Dan Munz
  12. A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed. — Ramsay Leimenstoll
  13. “Treat your subject line like the movie trailer — give a preview so they know what to expect.” — Anonymous
  14. “Personalisation — it is not about first/last name. It’s about relevant content.” — Dan Jak
  1. “I want to do business with a company that treats emailing me as a privilege, not a transaction.” — Andrea Mignolo
  2. “To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.” — John Caldwell
  3. “Not enough talk about the importance of brand in email. Customers don’t sign up for email — they sign up for your brand.” — Bob Frady

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