120 Mind Blowing Statistics for Video Marketing

Video Marketing have a compelling way of fostering engagement, yielding results like shares, lead generation, and sales. More consumers are interacting with videos today than ever before. It is indeed one of the best tactics to bring more exposure to your brand while helping you achieves your bottom-line.

  • After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot)
  • 82% of Twitter users watch video content on Twitter
  • YouTube has over a billion users, almost one-third of total internet users.
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.
  • More than 500 million hours of videos are watched on YouTube each day.
  • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
  • 87% of online marketers use video content.
  • 72 Hours of video are uploaded to YouTube every 60 seconds. Looking for keywords to implement in your TrueView strategy? Try our Free Keyword Tool.
  • One-third of online activity is spent watching video.
  • Saudi Arabia is the country with the highest daily online video access, with 98% of online video penetration among the population (via statista).
  • 85% of the US internet audience watches videos online.
  • Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco (via Forbes).
  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
  • Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).
  • Over half of video content is viewed on mobile.
  • 92% of mobile video viewers share videos with others.
  • 90% of Twitter video views happen on a mobile device.
  • Periscope users have created more than 200 million broadcasts.
  • 10 million videos are watched on Snapchat per day.
  • Videos under two minutes long get the most engagement. (Wistia)
  • 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram)
  • Google Chrome blocks autoplay ads as a way to make the 82% of consumers that hate autoplay stick around. (Marketing Land)
  • 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
  • 65% of viewers skip online video ads as soon as possible. (CNBC)
  • 93% of marketers use video. (SingleGrain)
  • 73% of B2B marketers say video positively impacts their ROI. (Tubular Insights)
  • Companies using video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends)
  • 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video (Source: Digital Information World)
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • 64% of consumers make a purchase after watching branded social videos
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
  • Social video generates 12 times more shares than text and images combined.
  • Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017
  • Top three most effective types of video content: Customer testimonials (51%); Tutorial videos (50%); Demonstration videos (49%) (Source: Curata)
  • Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)
  • A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
  • Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
  • Video increases organic search traffic on a website by 157%. (Conversion XL)
  • 25% of companies publish videos every week. (Buffer)
  • 85% of consumers want to see more video content from brands. (HubSpot)
  • 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)
  • 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
  • 52% of marketers say video is the type of content with the best ROI. (HubSpot)
  • Adding video to your emails can increase click rates by 300%. (HubSpot)
  • 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Google)
  • On average, people spend 2.6x more time on pages with video than without. (Wistia)
  • 64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)
  • Video is expected to make up 82% of internet traffic by 2021. (Cisco)
  • YouTube video kills it with over five billion views every day VideoNitch
  • A whopping 80% of users recall a video ad they viewed in the past 30 days (Source: Hubspot)
  • People spend 3 times longer watching a live social video compared to one that has been prerecorded (Source: Social Media Today)
  • Video drives a 157% increase in organic traffic from SERPs.
  • Videos up to 2 minutes long get the most engagement.
  • 85% of Facebook videos are watched without sound.
  • Video on a landing page can increase conversions by 80% or more.
  • Native videos on Facebook have 10 times higher reach compared to YouTube links.
  • 65% of people use YouTube to help them solve a problem. Want to build a house or remove weird parasites from your eye? YouTube might have the answer. (Google)
  • Social media posts with video have 48% more views. (The Marketing Helpline)
  • 45% of Twitter users want to see more videos from celebrities. (Twitter)
  • 90% of Twitter video views happen on a mobile device. (Twitter)
  • Over 1.9 billion people use YouTube. That’s about one-third of the internet.
  • (YouTube)
  • The highest earner on YouTube made $22 million last year. He’s 7 years old.
  • YouTube has 23,946,561 subscribers (and counting!) (SocialBlade)
  • 62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
  • Facebook has over 8 billion video views per day. (TechCrunch)
  • 75 million people visit Facebook’s video platform every day. (Adweek)
  • Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
  • Video promotions are now equally as popular as photo promotions on Facebook. (Socialbakers)
  • Snapchat users watch 10 billion videos each day. (Mashable)
  • Video campaigns on LinkedIn have 50% view rates. (LinkedIn)
  • Social video gets shared 1200% more than text and images combined. (Wordstream)
  • Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)
  • 81% of businesses prefer to use Facebook for their video marketing. (Buffer)
  • The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video.
  • Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.
  • 46% of users act after viewing an ad.
  • An initial email with a video receives an increase click-through rate by 96%.
  • Cisco states that Live internet video will account for 13 percent of the total video traffic in 2018 (via Forbes).
  • Video attracts two to three times as many monthly visitors.
  • Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
  • Combining video with full-page ads boosts engagement by 22%.
  • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
  • 6 out of 10 people would rather watch online videos than television. (Google)
  • Mobile video consumption rises by 100% every year. (Insivia)
  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
  • A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
  • YouTube is the second most popular website after Google. (Alexa)
  • Users view more than 1 billion hours of video each day on YouTube. (YouTube)
  • 59% of executives say they would rather watch a video than read text. (Wordstream)
  • 75% of all video plays are on mobile devices. (eMarketer)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
  • 72% of customers would rather learn about a product or service by way of video. (HubSpot)
  • People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
  • 92% of users watching video on mobile will share it with others. (Wordstream)
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • Internet video traffic made up 69% of all global consumer Internet traffic in 2017.
  • By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
  • 85% of all internet users in the United States watched online video content monthly on any of their devices.
  • 54% of consumers want to see more video content from a brand or business they support. This goes to show that the demand for video content is also increasing.
  • 87% of marketing professionals use video as a marketing tool. More businesses are including video content as part of their digital marketing strategy.
  • Videos are a consumers’ favorite type of content to see from a brand on social media.
  • Consumers expect more video content.
  • 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. Companies are using video marketing to improve their business. Among other things, this includes to increase their sales, to build brand awareness, and to keep their customers informed.
  • 80% of video marketers say video has directly helped increase sales.
  • Video marketers get 66% more qualified leads per year. This increased quality of leads could be because of the quality of education that video content brings.
  • More than 55% of shoppers use online video while actually shopping in a store, says Google.
  • 83% of video marketers say video helps them with lead generation.
  • YouTube is the most popular video-sharing platform for marketers, with 88% of them planning on using it in 2020. Facebook is second with 76%.
  • 71% of B2B marketers use video marketing.
  • 66% of B2C marketers use video marketing.
  • Eight out of ten people have purchased a piece of software or app after watching a brand’s video.
  • 89% of video marketers say video gives them a good ROI.
  • In 2022, 82% of the global internet traffic will come from video streaming and downloads.
  • 87% of video marketers say video has increased traffic to their website.

Video Marketing Strategies

Here are top 6 Video Marketing Strategies that can change the entire geography of your brand and the overall business.

  1. Use videos to share your brand’s story. Allow viewers to experience your passion and zeal for the market you serve
  2. Live-streaming videos are the entire rave now! Take advantage of Facebook Live, Periscope, and Instagram Stories to engage with your social media followers.
  3. Upload videos directly to Facebook versus sharing videos from YouTube to boost organic reach
  4. Create videos for each of your products. Illustrate how to use it, the benefits, features and specs.
  5. Repurpose popular blog posts into a video series to extend its reach
  6. Include videos in your email content. Be sure to put the word “Video” in the subject line
  7. Use an editorial calendar to help you organize, plan and schedule your videos and always make sure that a consistent routine is followed and maintained

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