Or rather, I can put the statement or ask in a much better way. What are the critical parameters that need to be kept in mind while developing any format of websites?
Here is a list of them.
Making a static website will require few of these parameters. But, a dynamic website will have all the parameters.
Get a domain name
The basic of getting a website done is to have a domain name. The domain name is just like the (virtual) address of your home. Dot com (.com) domains are preferable over any other domains like dot net (.net), dot org (.org) or even dot in (.in).
Pro Tip: Try to register your domain name all by yourself, rather than someone else doing it for you.
Once you have your domain ready, hosting is your next milestone that you need to achieve. Many people often try to save money and go for cheap or even free hosting. I would suggest never ever do that.
When you are taking the pain to start a business or even a personal blog, try to invest something to get something better and profitable.
I have purchased server space from a2hosting
The SSL Certificate acts as a security barrier for your website. There is typically 1 SSL Certificate per site. It serves a 2 way security purpose;
First, it authenticates your identity
Second, it allows for the privacy of the transaction information that even includes your Debit or Credit Card Number.
Decide on a content management system (CMS)
CMS or a content management system allows you to update their website using any browser. You can do multiple activities starting from adding a Page, to uploading a photo, and even embed a video from your YouTube channel.
Although, there are plenty of CMS platforms available on the web, I strongly recommend using WordPress as the software is free and open source. WordPress don’t require the knowledge of coding and thus, it’s also user friendly.
Make it mobile friendly
Nowadays people are more inclined towards mobile. With the advent of Smartphone, the uses of desktops and laptops have been reduced drastically. Both people and businesses are searching for products and solutions on the go. Therefore, businesses with mobile friendly website are on the rise and will go the extra mile while doing businesses.
Make it about your customers
Business is all about your customers. You are doing business to serve your customers and that’s the ultimate TRUTH. If your customers are not happy with your products and services, nothing can scale your business.
Optimize your site for search engines and people
While writing on the web, always keep in mind that people will bring you business, not the search engine. So, choose your words very carefully. Choose words that would help your customers to find you. Otherwise, you will be caught on the wrong foot.
Images / Graphics matters
Use good stock photography like Pexels for your website or blog. Images could be illustrative images or photographs. Never use photos clicked on your Smartphone. Quality always matters.
Get visitors to take action!
The website must generate leads for your business. It would boost in increasing the sales of your company.
Every single page should have a Call to Action button like “Contact us today for a free consultation” or “Buy Now”.
Build your email list
Use a Query Form, on the Home Page and on the Contact Page, where your visitors can share their requirement. In this way, you can collect a handsome amount of email addresses which you can later exploit to the maximum effect. Offer them your monthly newsletter, so your customers will be aware of what’s going on in your business.
Make it easy to contact you
Having a contact number or an email address for your company website is very essential. This is how people can place order or connect you for solutions to their problems. Make sure you have “Contact Us” button on your navigation bar.
It would be best if the number on your site is clickable when the site is being accessed using a Smartphone.
Reach your Target Audience
Knowing how to connect with your target audience online is critical for achieving your brand’s digital strategy. Rather than forcing your audience to come to you, it is highly recommended to consider going to the places your audience spends their quality time when they’re online.
To reach your target audience online you need to understand about their demographics, interests and requirements to gain insight about the individuals. Social Media campaigns and Ad Campaigns are some examples that would make your task comparatively easier.
Measure the traffic of your Website
Link Google Analytics with your site to measure both the quality and quantity your site is receiving. It provides a comprehensive analysis of all the parameters on the site starting from traffic patterns, geographic dominance of the visitors and their behaviour.
And, finally to cherry topping the cake we have Digital Marketing Services.
So guys, this blog has been designed and developed by SocialNaxa – a creative boutique agency offering Digital Services like E-Commerce Website Design, Branding, Social Consultancy, Influencer Marketing and Social Media Marketing across all industry verticals worldwide.
There are many options and types of website available. Connect with me @ +91–9874983059 or log on to our website www.socialnaxa.com for your business as well as personal requirements.